The Infor corporate logo
maintains clarity and readability from a distance—at any size
simplicity in shape feels straightforward and confident
color is modern and vibrant—an update from the original, legacy brand red
- It has
a familiar, friendly vibe
bold lowercase sans serif font is approachable, while still conveying strength
upward slant of the dot in our lowercase ‘i’ is subtle but distinctive,
expressing growth, energy, and positivity
Logo color and file type
The Infor logo
may appear in multi-color (RGB), and 4, 2 or 1-color (print). All color
versions of the logo look basically the same, but the production logo file must
be set up based on what media you’re using. How you use the logo determines
what type of file is appropriate.
PowerPoint, video applications
Use this file for all
web (digital) applications.
4-color (CMYK process)
Use this file
format for all digital press jobs and 4-color offset press jobs.
Premium items, merchandise and office signage
Use for 2-color off-set printing and materials match colors for interior and
File set up: Pantone®
1797 and Pantone Cool Grey 9.
1-color (black and white)
sponsorship ads, merchandise
For jobs limited to 1 color, use the black and white file format. The 1-color
logo should not appear in any color other than black and white without approval
from Marketing Creative.
of the Marketing Creative team
The Infor logo
may reverse to white if absolutely necessary. This use case should be rare
and occur only at the approval of the creative team. Do not reverse the Infor
logo to any color other than white. The white logo must place atop a
background that is no less than 50% value.
Download the Infor corporate logo
the Infor corporate logo file set.
This logo set
includes the following file formats in each color option:
- .jpgs: for any Microsoft Office® application.
Please do not scale these files—this causes image degradation. If the size
you’re looking for is not in the .jpg folder, contact Marketing Creative and
we will customize to your pixel dimensions.
- .png: to use in web and online applications. Helpful in ppt and
word doc applications.
- .eps (high-resolution vector): for use in any professionally
printed asset or any media that requires a high-resolution, vector file.
Space and size
The logo must
appear at or larger than the following sizes, depending on your media. Much of
Infor’s existing brand equity is based on the red Infor square. These minimum
sizes ensure that the logo is legible and recognizable in all placements.
- Online/digital: Minimum height of 40px
- UI: Minimum height of 2
- Print (standard Infor assets): Minimum
height of .5” (12.7mm).
- Premium items (i.e., ink pen, thumb
drive, etc.) Minimum height: .1875” (4.76mm)
- Be sure to see sample proof
of these items to judge legibility.
- Large-scale or environmental materials:
Discretion of Marketing Brand team.
logo spacing guidelines ensure our company’s flagship visual identity is
unfettered by other elements and stands prominently in any layout or media.
We base the
spacing paradigm on the scale of the Infor logo in its placement. If the Infor
logo is 1” × 1” (25.4mm X 25.4mm), the minimum-required clear space will be
0.5” (12.7mm). Clear space is the area is 180 degrees surrounding the logo.
This space should be free of other elements. Do not allow anything (text,
page trim, photography, graphics, wall edges, building windows, etc.) to
enter the clear space.
The clear space
on the bottom, left and top of the logo should be equal, even when it exceeds
the minimum-required measurement.
Clear space for sub-brand logo lockups follows the same logic. We put logo spacing
guidelines in place to ensure it’s obvious which elements in a composed
campaign material relate to one another and which do not.
Infor brand hierarchy
The Infor brand hierarchy outlines the tiers of Infor logos or logo lockups
and where they fit within the corporate identity structure.
A logo lockup is when the Infor logo and a text descriptor “locked”
together in one file.
Which to use
Any and all Infor assets must include a logo or logo lockup from the brand
The following assets must include an Infor corporate logo:
- Office interior and exteriors
- Corporate websites
and/or sub-brand* logo lockups
The following may use the corporate logo and/or a sub-brand campaign or
industry logo lockup:
- Events and trade shows (corporate logo only for
primary hanging signage—booth
graphics may use a sub-brand logo)
- Social posts and ads
- Landing pages
- Events and event
- Custom collateral
tech stack wordmarks for assets dedicated to the subject. A Infor corporate
logo must also be present in the asset, but never coupled or adjacent to the
technology stack wordmark (i.e., tech stack logo on front cover of brochure,
Infor corporate logo on the back cover).
We use these logos mainly
on internal-facing assets—within their own ecosystem— for Infor specialized
groups. Any external-facing assets using these logos must also include the
Infor corporate logo.
Infor endorsed logos are transitional
logos for acquired brands. Use these on all acquired assets of the logoed
Please contact Marketing Creative if you have any questions.